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Shop locally: Support small businesses

3 min read
Small Business Week 2026

Small Business Week 2026

Think about the familiar sound of a bell on the door of a neighborhood craft shop, the aroma of coffee brewing at the cafe on the corner, and the server who knows your family at your favorite pizza place.

Small businesses like these don’t just strengthen our local community; they are the backbone of our economy. Driving growth, fostering innovation, and building stronger bonds, small businesses account for 99.9% of all U.S. businesses, according to Forbes. At Hillcrest Bank, we support small businesses and encourage clients to do the same. Here’s why:

Community Connections and Local Identity

Small businesses do more than just operate within communities—they become an integral part of them. Supporting small businesses is more than just making a purchase—it's an investment in our community's future. These businesses prioritize giving back, whether through donations, sponsorships, or encouraging local shopping. This builds strong bonds and our unique local identity.

Why Should We Support Small Businesses?

Supporting small businesses has a ripple effect that benefits everyone. Here are some key reasons why consumers should choose to shop locally:

  1. Economic impact

    When you spend money at a local business, a significant portion of that money stays within the community. Every dollar you spend has a greater local impact, circulating within it to employ more people and fund more local businesses. When you shop local, you’re not only supporting that business, but the entire small business community.

  2. Personalized Service

    Cue the Cheers theme song, “Where everybody knows your name...” Small businesses often offer a more personalized, unique shopping experience. They know their customers by name and can offer tailored recommendations and services. Shopping at small businesses is a feel-good experience.

  3. Innovation & Diversity

    Small businesses bring fresh ideas and diverse products to the marketplace. Oftentimes more agile than larger businesses, they are at the forefront of innovation, quickly adapting to emerging trends and customer demands.

  4. Community Support

    By supporting small businesses, you help build a stronger, more resilient community. A US Chamber survey showed that 70% of small businesses encouraged employees to shop at local small businesses, 66% donated to local charities, and 64% sponsored or donated goods/services to local events.

  5. Unique Products

    When you shop local, you’re more likely to find unique goods. These one-of-a-kind items can help you show off your personal style and make for great gifts. Next time you make your online shopping list, consider what items you could find locally instead.

Supporting small businesses is not just about helping individual entrepreneurs; it's about investing in the future of our communities. Shopping locally drives economic growth, job creation, innovation, and stronger community ties. Join us in supporting small businesses during Small Business Week, holidays, and every week in between!

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